IMMERGAS: CAIUS BIGA ROAD SHOW
Our Caius Biga mobile road show travelled to Ukraine to present Immergas's home climate control solutions.
Brescello 17 October 2017 – The tour lasted one week, covered 5000 kilometres and visited six cities.
The presentation initiatives organized by OPTIM, our partner in Ukraine, were attended by 250 technicians and installers of home climate control systems.
In keeping with the tradition of hospitality shared by Italy and Ukraine, pizza, sausages and 500 litres of beer were given out to participants at the various stops.
Antonio Romersa, responsible for commercial events in Italy and abroad, took part in the road show for Immergas. The road show visited the cities of Uzhgorod, Ivano-Frankivsk, Chernovstsy, Chernigov, Vinnitsa and Rovno. At every stop, Immergas product lines and systems attracted a great deal of interest, so much so that a new Immergas road show is already being planned for 2018 in collaboration with Optim, a company that has been operating from its headquarters in Kiev since 1995, with 18 branches in different cities in Ukraine and a staff of over 200 people. Caius Biga is the mobile road show designed to showcase the new Immergas products in a simple, flexible way in different contexts: from trade fairs to initiatives organized together with dealers in Italy and abroad. Six Immergas boilers and all their accessories are on display inside Caius Biga.
«On average, Caius Biga is on show 200 days a year and covers 50,000 km a year - says Marco Rossi, in charge of Technical Marketing dept. at Immergas - this solution has proved very effective in supporting promotional activities».