"ON GOAL" FOR THE UNDER-20 RUGBY WORLD CHAMPIONSHIP
Immergas is a sponsor of the world championship to be played in Emilia and Lombardy from 2 to 20 June 2015.
Brescello 30th May 2015 - Immergas has joined the pool of companies that have helped to bring to Italy, on the Emilia and Lombardy fields, the 2015 edition of the under-20 rugby world championship. The company has accepted the invitation of World Rugby and the Italian Rugby Federation and has become the exclusive sponsor in the heating and air-conditioning sector of the most important "oval ball" youth tournament.
«It is the first time in the over 50 years of our company's life that the Immergas brand is connected with an international sporting event - points out Alfredo Amadei, Vice President of Immergas - and our choice fell on the under-20 rugby world championship for different reasons. The first is that Immergas looks to the future by investing in young people and on the fields we will be seeing the future stars of the world of rugby. The second has definitely to do with the size of the event, which is at the same time local and global. Local because the matches will take place in areas where Immergas has very deep roots (Emilia and Lombardy), yet worldwide as far as exposure and visibility are concerned. Immergas is the leading Italian manufacturer of gas and condensing boilers, and has a direct presence in the United Kingdom (with Alpha Heating Innovation), in Australia and in New Zealand thanks to a commercial agreement with Hunt Heating. These are all countries that will be following the under-20 rugby world championship with passion». The support of Italian players is an Immergas tradition and cheering for Alessandro Troncon's young Italian team at these games confirms this commitment. The rugby player Andrea Masi, the only Italian who was elected the best player during the 2011 RBS Six Nations tournament, has already become part (in 2011, on the occasion of the World Cup) of the super team of endorsers from the world of sports that Immergas has chosen in order to affirm the key values of a company whose goal is Made-in-Italy excellence. Immergas is involved in many other sports as well, in non-professional football with Lentigione, in volleyball with Francesca Piccinini (in 2013), in windsurfing with the champion Alessandra Sensini (in 2012), as well as in Greco-Roman wrestling with Andrea Minguzzi and fencing with Paolo Pizzo (2012), who have endorsed the promotional activities of Immergas.
«Direct communication by Immergas during the world championship - says Ettore Bergamaschi, Immergas Operational Marketing & Communication Manager - will focus on social networks (Facebook, Twitter, YouTube, Instagram and Google+) and on the Italian media. What we love about rugby is its determination, realness and fair play. At Immergas we know how to stand out in the fray, too, and aim at excellence: rugby expresses values that Immergas shares daily with its business style».
The U-20 world championship, presented in Milan by the Italian Rugby Federation President, Alfredo Gavazzi, is scheduled from 2 through to 20 June at Calvisano, Parma, Viadana and Cremona, where the final that will crown the world champion team will be held at the "Zini" stadium.
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