IMMERGAS OPENS A NEW FACTORY IN CHANGZHOU
In the year that marks the twentieth anniversary of their presence in China, the Immerfin group is investing 3 million Dollars to create a new production unit, the third one abroad after Slovakia and Iran, in operation from 2019. More investments are being made in Italy too, with the inauguration of the new Research and Development centre. The next goal is to increase turnover to over 300 million euro.
Brescello 8 May 2018 - Exactly twenty years have passed since Alfredo Amadei followed Marco Polo's "Silk road" to take the first Immergas boilers to China. «Today we are ready to start a new phase of growth in that market too – announced Alfredo Amadei, current Chairman of Immergas – we have built strong relationships through our well-established presence in Beijing and Shanghai. We have clients who deliver our products throughout China. The turnover is growing and there is increasing demand for advanced HVAC solutions, like the ones developed by Immergas. It is for these reasons, and to leverage our investment in China, that we assessed the feasibility of a new production unit in the National high technology district of Changzhou, designed to serve the local market. A clear choice that confirms Immergas's positioning in the HVAC market in China. In the first phase, we will have an area of 5300 square metres».
The investment started by Immergas amounts to approximately 3 million dollars and is in parallel with the creation of an innovative Research and Development Centre in the Lentigione (Reggio Emilia) headquarters, which will be inaugurated in the next few months.
«These are two important investments – commented Alfredo Amadei – and they are synergistic. The boilers that we are going to produce in China, exclusively for the Chinese market, are based on 4.0 manufacturing engineering which we developed in our Lentigione lines and in our foreign plants, they will be designed and tested in the new Research and Development Centre, whose broad focus encompasses hybrid and no gas technology. The future of Immergas will follow these guidelines: internationalization (of production as well as sales with more expansions in our network of branches), technological development and innovation».
«The new production plant in China, the third one abroad after Poprad in Slovakia and Qazvin in Iran – commented Gionata Carra, managing director of Immerfin who handles the development of all the Immergas production units abroad – will initially employ 25 people, increasing to 100 once the plant reaches its maximum capacity of 100,000 boilers per year».
The Immergas Beijing trading company has been active since 2005. In 2017, Immergas sold 26,000 boilers in China giving a turnover of close to 17 million euro. The Chinese branch, with Beijing and Shanghai, employs 35 people.
The new Immergas plant, whose establishment is being supervised by Bruno Rinaldi, Immergas General Manager for China, is situated in the "heart" of China, at Yangtze river delta, in the Jiangsu region, very close to Shanghai, Nanjing and Hangzhou. There are two of China's first class open ports, the port of Changzhou and the international Changzhou Benniu airport, as well as the Changzhou railway station, a key stop along the high speed Beijing-Shanghai railway line. In addition two motorways, three provincial fast highways and three rivers cross the region.
«We want to “think Chinese”, understand and best interpret the needs of customers, through a rather ambitious but very realistic production project - concludes Alfredo Amadei. The quality criteria will definitely continue to be "made in Italy", as will product design and Research and Development. The objective is to produce a range geared exclusively to the Chinese market, with construction and quality principles to suit that market, but in the way that we consider most correct: products combines with pre and after-sale services plus great focus on loyalty building with our partners. Immergas always puts customers at the centre and this strategy follows us all over the world».
Our 25-year presence on the Spanish market is key to the creation of the 11th branch worldwide, in partnership with the Sanchez-Seco family. The new company located in Madrid aims at doubling market shares already in 2018.
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